I built Joisu because I was tired of being an afterthought.

As a Black woman, I could never find a mental wellness product that actually saw me: one that understood how I moved through the world and evolved as I did. Most tools were built for a default user I never was, then adjusted at the edges for everyone else.

The more I looked, the more I saw that my experience wasn't unique. Underserved communities face real, persistent barriers to access. Mental health care hasn't kept pace with the innovation we've seen in almost every other part of life. And underneath all of it sits a system held up by outdated infrastructure, broken processes, and tools that were never designed for how people actually need care today.

Joisu exists to change that from the inside out: products that reflect the people using them, research that keeps us honest about what's actually working, and policy that pushes the broader system forward.

-B

To make emotionally intelligent infrastructure the norm in every environment, from offices to classrooms to clinics.

We pursue that vision across three pillars: product (the Feel Good Engine, our platform for emotional and mental wellbeing support), research (studying what keeps people engaged in care, not just what gets them into it), and policy (advocating for how mental health funding and systems decisions get made). Each pillar reinforces the others: what we learn through research shapes the product and informs the policy positions we take.

• Health Equity

• Empowerment

• Cultural Relevance

• Transparency

• Continuous Growth

• Ethical Technology